Directly Speaking

Exhibit "E"

author and date unknown (probably 1982)

AMWAY DISTRIBUTOR COMPLIANCE WITH THE CODE OF ETHICS AND RULES OF CONDUCT

The purpose of this memorandum and the attachments is to communicate to Senior Corporate Management - worldwide, as clearly and concisely as possible, Sales Division programs that are currently being carried out in North America to:

A) Obtain maximum possible compliance by Amway distributors with the Code of Ethics and Rules of Conduct, and

B) Eliminate the illegalities and abuses inherent in distributor (motivational) "systems" of non-Amway designed/produced audio visuals, literature, rallies and seminars.

Although what follows is particularly applicable to the United States and Canada, the Chief Executives and their Executive Committees in Amway's overseas affiliates are to be alert to similar challenges in their markets and, with approvals from their respective Regional Vice President, initiate similar programs in their markets.

Hopefully, North American Executive Committee members will be able to have a better understanding of our Corporate challenges in the compliance areas, and when hosting Diamond Seminars on board the Enterprise Yachts and at Peter Island, they will be better informed to answer questions and reiterate Amway's position.

This memorandum is also designed to respond to Mr. Van Andel's request for Public Relations and Government Affairs Departments to be briefed on our compliance activities and help them initiate pro-active programs with media and regulatory agencies in the U.S.A. and Canada.